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Hj heinz co is buying kraft foods group inc, creating a food and beverage giant in an effort to better compete amid changing consumer tastes the move sent kraft's stock soaring the deal was engineered by heinz's owner, the brazilian investment firm 3g capital, and billionaire investor warren. Investment firms, 3g capital and berkshire hathaway, have teamed up to create a new company through the merger of hj heinz co and the kraft foods group the new company thus created will be called the kraft heinz company in terms of annual sales, it is expected to be the fifth-largest food. Introduction in this assignment, i am going to discuss about the product mix of kraft peanut butter 780g which are product, place, price and promotion.
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